Editor's take
Smarteefi solves the one problem that every other smart plug in India pretends does not exist - what happens when the internet goes down?
If your geyser needs to turn on at 5:30 AM for the family's morning routine, it needs to turn on at 5:30 AM, regardless of whether your broadband is working. Smarteefi stores schedules in onboard memory, so even if your router is dead, the schedules execute reliably. This is not a niche feature in India where broadband outages are routine in many cities and towns.
For families running water pumps on timers, this is borderline essential. The borewell pump needs to fill the overhead tank for exactly 45 minutes every morning - miss that schedule and the household has no water. The 16A rating handles these heavy appliances comfortably. The energy monitoring with data export lets you analyze consumption patterns in spreadsheets, a feature power users will appreciate.
The setup process is more involved than a Wipro or TP-Link, and the app needs polish.
But if reliable scheduling is non-negotiable for your use case, Smarteefi is the only game in town.

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